Local Business Marketing
Web Design
Business Consulting
Service List
Local Business Marketing
1. Google Business Page
The core of my local business marketing approach is the Google Business Page. I have some clients who get over 200 potential customers per day to their Business Page, which is more traffic than a regular local business website can generate with traditional search engine optimization (SEO). This is because people are searching on Google Maps app with increasing frequency.
I will make you a Google Business Page if you don’t already have one, and will optimize your new or existing page to convert more potential customers to buy from your business.
2. Photography
There’s no marketing without photos. I will take photos of your business and products in order to help you tell your brand’s story in a compelling way.
3. Language Translation
If you have a business or organization in a major city, chances are you have customers (or would like customers) who speak another language than the language or languages you’re currently marketing.
I use my knowledge of English, Hebrew and Spanish, as well as tools such as Google Translate and Google Image Search to translate your marketing material.
I can also translate marketing material into any of the 133 languages Google Translate has available.
4. Local Search Engine Optimization (SEO)
Adding more web pages with your business information and photos means your Google Business Page will rank higher on Google when potential customers are searching for businesses like yours.
Local search engine optimization includes social media account creation (Facebook, Instagram, TikTok), relevant local business search pages (Yelp), travel search sites (Trip Advisor), niche search apps (Vegan Cow for vegans and vegetarians) and other popular social and local search sites to make you more visible on the web.
5. Graphic Design
I will design graphics for your business or organization, including; logos, business cards, digital and physical menus, flyers, posters, price tags, product labels, stickers and interior/exterior signs.
6. Customer Experience Optimization
Marketing your business online is just the start of a great customer experience. I will work with you to improve your current business processes (both front and back-end) to help you maximize your day-to-day time and minimize your effort while growing your business.
View case studies of my local business marketing here.
Web Design
1. Web Presence Review
If you currently have a website or social media presence, I will review all your digital assets and provide you with suggested next steps for optimizing how you appear in search results.
2. Website Redesign
I will review your brand’s existing website, provide recommendations for improvement, and redesign based on your approved improvements.
Website design is a fast-moving field, so the website you last updated 2 years ago could benefit from a website redesign today.
3. Template Website Design
Get your digital presence started in no time with a template website (up to 5 pages) on one of the leading website builders of your choice. I will also recommend a website builder based on your goals if you haven’t chosen one yourself.
4. Custom Website Design
Get a more custom site designed and ready for a developer to build if you’re looking for a more tailored website than what a website builder template can give you.
I will also work with the developer before, during and after the website is built to ensure its success.
5. E-commerce Website Design
If your dream is to create an e-commerce brand or sell products online, I will help you design and set up your e-commerce website on the leading platforms (i.e. Shopify, WooCommerce).
I will also help you set up the back-end systems to manage the photos, prices and inventory for your e-commerce website.
6. Mobile App Design
If you have a mobile app idea you want developed, I will work with you to create the app of your dreams.
I will first conduct research to understand the opportunity area and industry before beginning to create personas that the app will be built for.
I will then conduct extensive analysis of similar apps in order to learn best practices, before creating a low-fidelity prototype to begin testing with users.
A high fidelity prototype will be made which will be tested again with users before a final prototype is ready to begin building the app.
7. Concept Testing & Validating
If you have a concept idea for an app or website, I can help you validate the idea by conducting market research, building a working prototype and managing testing with users to validate your concept.
Save money by testing and validating your app concept before you start paying a web developer.
Starting at $400
View my web design case studies here.
Business Consulting
1. Product Inventory
I will create a list of products or services you offer, and will add prices, weights, and any other relevant information columns that will be stored on the cloud and accessed by anyone at your organization.
Whether you have 10 products or 1,000, a product inventory can help improve your business processes in many ways.
2. Customer Experience Optimization
Marketing your business online is just the start of a great customer experience. I will work with you to optimize your back-end and customer-facing operations.
I will also structure feedback loops so customers can give their suggestions on how to improve customer-facing business operations.
3. Competitive Research
Have you ever had a customer react to something at your business by saying that similar businesses in your area do things differently?
I will help you understand what your competitors are doing online and at the business.
Not all information is available online, so if possible I will go to businesses to gather information about prices, serving sizes, presentation, marketing and visible business operations so you can better understand what consumers see when deciding whether to choose your business or your competitors.
4. Strategic Direction
If you are unsure of the next step to take with your business, I can help you see and understand your business from a high level.
Nobody knows your business/organization like you do, so I will ask you questions to better understand your business and approach to doing business.
I will research your local customers and business landscape and will present you with potential business decisions with a cost-benefit analysis for each proposed decision.
5. Restaurant Menu Analysis
With all the ingredients involved in making a menu, it’s hard to calculate the costs and profit for each one of your restaurant’s dishes.
If you don’t know exactly how much it costs you to make each dish, I will work with you to understand the numbers.
If you’re looking to improve profit margins, I will recommend pricing and ordering options that also maximize customer choice.
6. New Product Development
If you’re thinking about introducing a new food item to your customers, let me help you make the best decisions for it.
Areas of developing a new food item include:
- Cost & Pricing Analysis
- Portion Analysis
- Ingredient Sourcing
- Menu Design
- Food Storage Planning
- Customer Testing
- New Product Marketing
- Feedback-based Improvement
Shomari Barber 