Fruit & Vegetable Market

I helped the owner of a fruit and vegetable market get on the map.

Dec 2022 – Feb 2023

Services Completed

  1. Intro Meeting – First I met with the owners to understand the marketing needs and where they see their business in 5 years.
  2. Filled out the Google Business Page Questionnaire, asking for relevant business information to upload to Google Maps, including business name, address and hours.
  3. Worked with the owner to create best practices for organizing the store different sections
  4. Created a digital Product Inventory of 400 products, including prices, expiration dates, product origin, weights and prices
  5. Designed and installed in-store price signage
  6. Captured photos of the store and products uploaded them to Google
  7. Taught the owner how to upload photos the Google
  8. Created a Google Maps Business Page

Google Business Page Questionnaire

I first met with the business owner to understand the marketing and business goals, and wrote down basic business information to upload to Google.

Product Inventory

I went around the store and took notes of the main products and categories. From these notes created the Product Inventory Google Sheets spreadsheet below;

The Google Sheets file above shows how many total products and categories the store has. Since Sheets files are cloud-based, this Product Inventory can easily be accessed by the business owner

Price tags

I created price tags and product name tags in English and Hebrew.

Laminated Price and Product Name tags before being cut

Reusable blank price tags

I also created reusable blank laminated price tags so the owner could clean a price he wrote in order to write a new price.

Price fluctuations are very common in the grocery industry, so the business owner found these tags more helpful than the printed tags.

Bakery price and product tags

Prior to marketing, the bakery section had unlabeled clear plastic bins, so I created price and bilingual product tags to tell customers, in English and Hebrew, what the bakery products were and how much they cost.

The sale of bakery products increased drastically after installing the price and bilingual product signs.

Smartphone Photography

I used an iPhone 13 to take photos for the Google Business page.

Google Business Page

After taking photos of the business, I created the Google Business page and added photos, business information and a business description with products available.

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