Ethiopian Restaurant

Services Completed

1. Where do you see your business in 5 years? – First I met with the owner to understand the marketing needs and business goals
2. Filled out the Google Business Page Questionnaire, asking the owner for information including Business Name, Address and Hours to add to Google
3. Optimized their existing Google Maps Business page which included adding the business name in Hebrew, correcting the address, and adding the phone number and business hours
4. Created a HappyCow page for the business after learning that vegetarians eat certain dishes at the business
5. Designed a bilingual Menu in English and Hebrew, which none of the similar restaurants in the area have

Services Completed

Google Business Page Questionnaire

I asked the owner for business information including Business Address, Hours and more.

Google Business Page Optimization

I optimized their existing Google Maps Business page, including correcting the business address, and adding the phone number and adding business hours so potential customers can feel more confident trying out the business.

I also added the business name in Hebrew to the title of the Business page so Hebrew speakers would feel more comfortable with the page.

2-sided Menu in English and Hebrew

After optimizing their Google Maps business page, I created a new menu since the old menu didn’t have English.

From looking at the Google data on how people find this restaurant, I saw that 95% of the searches were made in English.

The menu below has two sides in English and Hebrew, and I added a vegan section to make it easier for vegans to order.

Prototype menu being tested at the restaurant:

English, Hebrew, Tigrinya and Amharic

The final menus:

Happy Cow Page Creation

I created a HappyCow page for the business after learning that many vegans eat at the restaurant.

Below is the page I created on Desktop and Mobile:

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