Bureka Shop

Marketing design concept

April 2023

What’s a Bureka?

A Bureka (or Boureka) is a popular pastry in Sephardic Jewish cuisine. Bureka is a variation of the burek, a popular pastry throughout southern Europe, northern Africa and the Middle East.

Burekas are made in a wide variety of shapes and have different fillings like Potato, Spinach and Cheese.

Depending on the baker’s country of origin, burekas are made with either puff pastry, filo dough, or brik pastry.

Why did I create this design concept?

I currently live in Tel Aviv where are many family-owned businesses selling burekas made from family recipes. Many of these shops don’t have menus or product information for customers, and rely on listing the menu verbally.

If bureka shops do have menus or signs, they are in handwritten Hebrew, making them only accessible to Hebrew readers.

Menu design concept

I designed a menu in English and Hebrew, the primary languages spoken the area.

Hebrew may seem difficult, but the fact that it’s a language read from Right-to-Left makes it easier to pair with a Left-to-Right language like English to create a menu with prices in the middle.

Menu with English on the left, Hebrew on the right and prices down the middle

Product sign concepts

Bureka filling sign

Thesesigns would be installed at the bottom of the glass case and would sit alongside other bureka fillings (potato, spinach etc).

These product signs are designed to be movable so a product location can be changed, and removable when a product is sold out.

I also designed these signed to have a back so employees (especially new employees) can know the bureka types available.

Front
Customer view
Back
Employee view

Bureka sandwich sign

The sign below combines a product tag, a price tag and a graphic illustrating the bureka sandwich customers can order.

Sweet pastry sign

The sign below highlights the sweet pastry offerings that bureka shops have.

Glass case mockup

The mockup below includes all concept designed in English and Hebrew for the bureka shop, including:

  • Menu
  • 2 Product signs
  • 1 Product name tag

Mockup of signs in display case:

Thanks for viewing my case study!

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